RETAIL: Arhaus Towson Green Wall Installation | Premium Artificial Greenery for Retail Storefronts

Transforming Retail Storefronts With Signature Green Walls at Arhaus, The Shops at Kenilworth

When it comes to elevating retail environments, greenery isn’t just décor—it’s a storytelling tool. At Arhaus in The Shops at Kenilworth in Towson, MD, we completed a premium green wall installation designed to echo the brand’s nature‑inspired aesthetic while delivering a durable, maintenance‑free façade perfect for a high‑traffic shopping center. This project demonstrates how strategic artificial greenery can create a memorable retail experience, enhance curb appeal, and maintain year‑round consistency—without the operational challenges of live plants.

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Why a Green Wall for Retail Environments?

For retailers like Arhaus—where natural materials, craftsmanship, and layered textures define the in‑store experience—the storefront is more than an exterior. It’s the first brand touchpoint. It sets expectations for everything inside. Green walls strengthen that story by:

• Providing a warm, organic backdrop that reflects brand values
• Enhancing visibility in a competitive shopping environment
• Delivering consistent visual quality, regardless of season or weather
• Supporting photo‑friendly moments that resonate with today’s retail audiences

 

But building a large-scale elevated premium storefront feature within a live construction timeline requires precision, planning, and thoughtful material selection.

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The Challenge Behind the Beauty

The Arhaus / Drake Construction team faced a set of retail‑specific pressures:

Tight Construction & Opening Timelines

With a store launch date already in motion, the green wall had to integrate seamlessly into the build sequence—no delays, no rework, no compromises.

Low‑Maintenance Requirements

Store teams couldn't support irrigation, pruning, or replacing plants. The green wall needed a zero‑maintenance, forever‑green solution.

High Visual Standards

Arhaus showrooms are known for their craftsmanship and layered beauty. Any greenery solution had to complement that aesthetic, not compete with it.

Multiple Stakeholders

The project required alignment among Drake Construction, Arhaus’s design group, the general contractor, and mall management at The Shops at Kenilworth. The solution needed to meet aesthetic expectations while respecting budget, workflow, and installation timing.

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Design Details That Make It Pop

Upscapers supplied a artificial green wall system curated for high‑visibility retail façades.

Premium, Multi‑Dimensional Green Wall Panels

We specified panels with dense, naturalistic foliage to hold up under close inspection—critical for customers entering the store, photographing displays, or walking the mall corridors.

Custom Layout for the Arhaus Storefront

Panel layout was mapped precisely around signage, framing elements, and storefront glazing:

• No awkward seams
• No obstructed signage
• No mismatched edges

 

The result feels architectural, not ornamental.

Engineered for Long‑Term Performance

The system uses UV‑stable, fade‑resistant and freeze-thaw tested foliage designed to keep its vibrancy through harsh exterior weather conditions.

Installation Built for Construction Workflow

With tight sequencing around framing, finishes, and inspections, the modular nature of the system allowed installers to move quickly and make clean adjustments on site—keeping Arhaus’s opening timeline intact.

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Implementation

Planning & Coordination

Upscapers worked with Drake Construction and Arhaus’s design team to finalize:

• Exact dimensions
• Mounting strategy
• Integration with millwork and signage
• Landlord requirements at The Shops at Kenilworth

 

Early collaboration prevented late‑stage sequencing conflicts.

Logistics & Scheduling

Panels were delivered to match the GC’s schedule—ready to install after major finishes were completed but before final cleaning and turnover.

On‑Site Installation

Trained installers handled:

• Precise mounting
• Seam alignment
• Trim work around signage and architectural elements

 

The final product is continuous, natural, and visually seamless—perfect for a premium national brand.

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Results

A Signature, Brand‑First Storefront

The green wall transformed the space into a nature‑inspired, eye‑catching façade that reinforces Arhaus’s identity the moment guests approach.

Year‑Round Consistency Without Maintenance

No watering, no trimming, no seasonal setbacks. Just a lush, always‑green backdrop that elevates the entrance 365 days a year.

A Smooth Build With Zero Disruption

Thoughtful scheduling and modular systems allowed the installation to fit cleanly into the construction sequence—supporting Arhaus’s store launch timeline.

A Scalable Template for Future Retail Sites

This installation establishes a repeatable model for future Arhaus locations and remodels—delivering consistency across markets with a system that’s easy to specify and install.

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Why This Project Matters

This Arhaus storefront project demonstrates how Upscapers helps retailers:

• Bring brand storytelling to the façade with high‑impact greenery
• Reduce maintenance while maintaining a premium, natural aesthetic
• Integrate green wall systems into complex construction workflows
• Enhance curb appeal and customer experience in competitive retail centers

 

For retail brands focused on craftsmanship, nature, and elevated design, artificial green walls offer a stunning and reliable solution—one that photographs beautifully, performs dependably, and strengthens the brand from the outside in.